Entrepreneur Launches Brand Promoting Self-Love for Black Girls
Audra Robinson, a Minnesota entrepreneur, created a bath and body line that promotes self-love for young Black girls. These products include lip balm, shower gel, lotion and hand sanitizer as a part of her animated brand “Rocky Robinson” — an energetic Black princess.
The brand comes after Robinson saw the need for more inclusion, having spent years working in the retail marketing industry.
“I saw a gap and opportunity to create a brand that was unmistakably a Black girl, with deep skin tones, highly textured hair,” she expressed to KMSP-TV. “When you walk down the shelf in those aisles, you don’t see brands that really are authentic and speak to that consumer.”
Rocky Robinson was distinctively created with African American girls at the forefront. Her motto is “Girls. Rock. Life.” It’s not just about products; Robinson says self-love as a whole is key and it’s important that little Black girls see themselves properly reflected like their white counterparts.
The digital content on the website is laid out to increase confidence in youth. With personal care as the focus, each item gives young girls words of encouragement.
“On the back of the label, it reinforces girls, telling her that she’s beautiful and smart, so those messages are there so that she feels seen and she can see herself,” Robinson shares. “In addition to me being Black and the experience from a cultural standpoint – the cues that I take be it from music, entertainment, fashion, all of those things that make me – helps me bring a different perspective to the table.”
Robinson hopes to inspire all girls to dream big, so she has created her own path in a very competitive market.
“There’s something about when you see yourself reflected be it in media, television, the products you use. When it honors you and it speaks to you, I just think that it really resonates,” she says.