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2020 Gerber Baby Is First Adopted Baby Chosen for Campaign
The 2020 Gerber baby is here! Magnolia Earl has made history as the first adopted Gerber baby, announced on the TODAY show, and she’s the latest in a string of groundbreaking “spokesbabies”! Magnolia follows in the footsteps of the first Gerber baby with Down syndrome and the first Gerber of Hmong descent.
“At Gerber, we have always recognized that every baby is a Gerber baby,” the company told TODAY. “In the 10 years we have hosted Photo Search, we have been proud to feature babies of diverse backgrounds. This year is no exception by featuring Magnolia, our first adopted Gerber Spokesbaby.”
Magnolia will be featured on Gerber’s social media channels and marketing campaigns for the next year. The Earls also won a $25,000 prize and will be given $1,000 by Gerber Childrenswear, $1,000 from Walmart and phones with a year of unlimited free service from Verizon.
“This is incredible,” said Courtney Earl, Magnolia’s mother. “It means that when people see our families, or if you see a family that doesn’t necessarily match, that you don’t have to question the belonging of anybody in that family.”
Courtney says Magnolia’s biological parents are still in her life. “We celebrate adoption in our family every single day,” Courtney said. “The real hero in this story are Magnolia’s birth parents. They chose her life, and they sent her on this incredible journey,” she told TODAY.
Magnolia shows the world that family has no color and love has no boundaries! Visit the TODAY Show to learn more about Magnolia’s story!